July '10 Company provides live 4D scanning for Channel 4 series

July Ultrasound Direct was asked in April 2010 if it would be able to scan live and reveal the sex of a baby to pregnant parents for the first time with an audience of hundreds of teenagers at Bourne Grammar School, Lincolnshire.

As part of Channel 4’s ground breaking series "The Sex Education Show", the producers were looking to demonstrate some of the emotional stages of pregnancy as a part of sex education for teenagers.
Always willing to rise to a challenge, Ultrasound Direct was able to develop an informed consent and process to provide an educational scan whilst meeting guideline and professional practice requirements in an unusual setting. The scan was shown via live feed to the great hall at the school.
Episode 4 of series 3 was first broadcast on July 8th 2010.
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