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About Ultrasound Direct


Ultrasound Direct is an award winning healthcare provider of private ultrasound scans with 20 years of experience in providing reassurance to patients with more than 80 clinics across the UK.

Ultrasound Direct employs 250+ qualified sonographers throughout the country, offering a large choice of scans for obstetric and non-obstetric patients.

Our services

Ultrasound Direct offers a wide range of private ultrasound scans for Pregnancy, Women’s and Men’s Health across the UK, employing friendly, knowledgeable and qualified staff at conveniently located clinics in England, Scotland, Wales and Northern Ireland.

We offer a comprehensive range of Pregnancy scans from as early as 6 weeks with our Early Scan, up to 40 weeks with our Presentation Scan. Ultrasound Direct also offer a range of scans where fast results are key, with shorter appointment times and prices starting from just £40.

In many clinics we also offer Women’s Health and Men’s Health ultrasound scans which can be used in assessing for a number of conditions as well as giving peace of mind when you need it most.

Staff in many locations are qualified to take blood tests: ideal for those undertaking IVF or other health procedures.

Booking a scan with Ultrasound Direct is easy: you can either come to us through self referral or GP referral. The NHS also commissions some of our ultrasound services in some regions.

Reassurance for you and your family

Offering you high quality affordable healthcare in a kind and caring environment is our top priority. It is important to us that you receive the scans you require, not the most expensive scan we offer. That’s why we’ll never try to sell you unnecessary scans that go beyond your needs, and all scans include health and well-being checks.

Why choose Ultrasound Direct?

Ultrasound Direct prides itself on having the highest standards, both in customer and clinical care. We value customer feedback as much as you do when choosing who to book your scan with: that’s why we work with Trustpilot to collect Verified Reviews from real customers like you. Verified Reviews are the only way to get an accurate reflection of the level of service, it means we ask all customers for reviews whether good or bad.

We are always working to raise our high care standards - We’re registered with the Care Quality Commission - the independent regulator of health and social care in England - who has inspected and rated our services as meeting national standards.

Ultrasound Direct only employ qualified health professionals - All our sonographers are fully qualified to perform diagnostic ultrasounds for women's and men's health and follow the latest safety guidelines. We always assure focus is given to diagnostics and wellbeing at every pregnancy scan too: your family’s health matters to us.

20 years of caring

Ultrasound Direct is the brainchild of husband and wife Mike and Jan Steward. Sharing a passion for innovation, they have channelled their drive into creating more convenient and professional services for people receiving ultrasounds.

They created the first Babybond® scan in 1998 to give pregnant women more choice when accessing ultrasound appointments.

At the time, Jan had been working as a sonographer for the NHS for 15 years and recognised that many women wanted longer scan appointments. She felt it was important that women didn’t feel rushed at what is often an emotional moment during pregnancy. She remains committed to meeting the needs of expectant women.

Mike spent many years working on ultrasound equipment as an engineer and gained a huge amount of technical and business expertise. He even worked on the first 3D scanners in 1994.

Although Ultrasound Direct initially only offered baby scans, the range of ultrasound scans was opened up in 2011 to include a private scans for men and women to help with the diagnosis of a range of conditions.

Ultrasound Direct Management Team

Jan Steward

A trained healthcare professional with more than 30 years’ experience of providing ultrasound services, Jan is committed to continually innovating in the field - read more

Mike Steward

An engineer working on ultrasound since 1977, Mike has worked with leading labs worldwide and uses his technical and business development experience to scale Ultrasound Direct to deliver affordable quality services - read more

Peter Oattes – General Manager

With over 20 years’ experience in delivering and managing ultrasound provisions across a number of NHS roles, Peter is the CQC registered General Manager for Ultrasound Direct services. Peter adopts an active role in developing operational policies with the goal of improving the standards of ultrasound quality & care - read more

Cheryl Franks – National Operations Manager

Cheryl brings 20 years of experience in customer service across a number of industries, with almost a decade at Ultrasound Direct. Cheryl‘s focus is on ensuring customers get the best experience possible when they come to a scan appointment with us - read more

Alison Ball – National Educational Development and Training Manager

As a qualified radiographer, sonographer with over 17 years’ experience, Alison leads our initiatives in staff training and personal growth to help expand our services and offer customers more flexibility when they come for a scan with us. Alison is also a Student Sonographer Clinical Supervisor at Birmingham University - read more

Danny Brown – eCommerce Manager

Danny joined Ultrasound Direct in 2013 as the Compliance Administrator and has progressed through the company to the position of eCommerce Manager. In this role he is responsible for managing the smooth running of as well as evaluating new technologies to ensure clients receive the best ultrasound service possible - read more

Rachel Mason – Finance Manager

With over 20 years’ working in finance and accounting, AAT-qualified Rachel brings a vast knowledge and experience gathered in the construction, manufacturing and food industries to our organisation and is a key part of the Senior Management Team - read more

Andrew Whiteoak – Digital Marketing Manager

An experienced digital marketing expert with over a decade working in healthcare and the new parent market. Andrew works closely with the rest of the management team and The Fertility Partnership to ensure the services we provide match the needs and interests of our customers - read more

Ultrasound Direct is a member of The Fertility Partnership, the largest providers of fertility treatment in Northern Europe.

The Fertility Partnership specialises in reproductive medicine and IVF, with clinics across the UK, Germany, Denmark, Poland, Austria and The Netherlands. The group offers some of the highest success rates while delivering treatment in caring and professional environments.

Being a part of The Fertility Partnership grants us access to work alongside some of Europe’s most knowledgeable clinicians whilst delivering complimentary services to patients as they move through their fertility journeys.

Find out more about The Fertility Partnership here: